Scan the barcode
Point your phone at any product: serum, sunscreen, shampoo, lipstick. Truva reads the full list in seconds, so you're not decoding it standing in the aisle.
Built for pregnancy & postpartum
Know what’s safe
before you buy it.
Scan any beauty product and see, in seconds, what’s fine for your skin and what isn’t, judged against where you are right now rather than against a generic list.
- 500k+
- Products
- 20k+
- Ingredients
- ACOG
- + FDA sourced
The problem
An ingredient list is not an answer. It’s sixty Latin names and a decision you have to make in the aisle.
Most advice is written for everyone, which means it’s written for no one. Truva starts from your situation, whether that is pregnant, postpartum, or neither, and tells you which of those sixty names actually matter for you, and which don’t.
01
How it works
Get one clear verdict
Fine for you, use with caution, or not for you. One line at the top, then the count of what's flagged and what isn't. No score out of a hundred to interpret.
See exactly why
Tap any flag and you get the reason in a sentence, the threshold that applies, and the body that published it. Every verdict traces back to a source you can check.
02
Your rules
The same product, a different answer for you.
Truva asks four questions once: life stage, how far along, skin concerns, and how strict you want to be. After that, every scan is judged against your answers.
01
Trimester-aware
Some ingredients only matter in the first trimester. Truva knows which week you're in.
02
Strictness you set
Flag only what's established, or include anything with early evidence. Your call, changeable any time.
03
It follows you forward
When your stage changes, your shelf is re-checked. Labels change with you rather than going stale.
03
Three verdicts, nothing in between
Leave it on the shelf
A recognised body advises against it for your stage. Truva says so plainly and shows you the guidance it's drawing on.
Depends on the dose
Fine under a threshold, not above it. Or fine on a small area but not all over. You get the number, not a shrug.
Nothing to worry about
Most of any label lands here. Truva tells you so, because knowing what's fine is half of what makes a scan useful.
Shareable
Every product has a page you can send to anyone.
Share a verdict from the app and it opens as a full page on the web, with the same breakdown, the same sources, and no download required. Your own rules stay in the app.
Dr. Jart+
Teatreement Spot Corrector
La Roche-Posay
Effaclar Duo+ Unifiant
Paula's Choice
2% BHA Liquid Exfoliant
04
Where the answers come from
No scare statistics. Ever.
Truva doesn’t tell you how many chemicals you absorb in a day. It tells you what published guidance says about the product in your hand, names the body that said it, and links out so you can read the original.
Where the evidence is thin, Truva says the evidence is thin. Where a threshold exists, you get the number.
- ACOG
- American College of Obstetricians and Gynecologists, on pregnancy and nursing guidance
- FDA
- Monographs and warnings for topical actives and sunscreen filters
- SCCS
- EU Scientific Committee on Consumer Safety, on concentration limits
- CIR
- Cosmetic Ingredient Review, safety assessments by ingredient family
Not medical advice
Truva summarises published ingredient guidance. It doesn’t know your medical history, and it isn’t a substitute for your doctor or midwife. Bring it to your appointment, not instead of one.
05
Questions
What does Truva actually check?
Every ingredient on the label, against published guidance for your life stage. It reads the full INCI list, matches each name to its ingredient family, and applies the thresholds that bodies like ACOG and the EU SCCS have set.
Is this medical advice?
No. Truva summarises published ingredient guidance. It has no access to your medical history and it is not a substitute for your doctor or midwife. It is meant to make the conversation with them shorter, not to replace it.
What if a product is not in the database?
You can photograph the ingredient list and Truva will read it. Products added that way go into the database once a human has checked the reading, so the next person who scans it gets an instant answer.
Does it work for makeup and haircare?
Yes. Anything with an ingredient list: serums, sunscreen, shampoo, lipstick, deodorant, nail polish. The rules that apply differ by product type, and Truva accounts for whether something is rinsed off or left on.
Who pays for Truva?
The people who use it. There are no brand deals, affiliate links, or sponsored verdicts, so nothing can move an ingredient from avoid to fine except the evidence changing.
What happens to my data?
Your answers and your shelf stay on your account and are never sold. You can export or delete everything from settings, and scanning works without an account if you prefer.
Start with one scan.
Set up takes about a minute. The first product you check will probably be one you already own.
Free to scan · Premium for your full shelf