Truva
OursWho it is for. Someone who wants the answer to change when their situation does, and wants to see which body said so before they act on it.
- Life stages
- 6: Pregnancy, Breastfeeding, Postpartum, Trying to Conceive, PCOS, General Use
- Price
- Free tier. Pro $29.99 once, or $4.99 a month
- Platforms
- iPhone. The App Store listing is still in review
What it does well
- Truva holds a separate assessment per condition rather than one score per product, so the same retinol serum comes back Safe to Use on a general profile and Not Recommended in pregnancy, because guidance genuinely says two different things.
- Every Truva flag names the body it came from, ACOG or the FDA or the EU SCCS or the Cosmetic Ingredient Review, on the flag itself rather than on a methodology page.
- Truva verdicts carry the condition attached where guidance has one, such as a concentration ceiling or an area of skin to keep a product off, instead of a single word.
- Truva Pro is $29.99 paid once rather than every year, and there is a free tier either way. Little Bean is the only other app here you can buy outright, at $7.99.
Where it stops
- Truva is ours. The criteria above are ours too, and a reader who weights catalogue size first will not get this order.
- Truva is iPhone only and the App Store listing is still in review, so if you need something to use this afternoon it cannot be this one.
- Truva has no named medical reviewer. Little Bean names an in house toxicologist and we do not have an equivalent, which is a real gap on a health topic and not a rhetorical concession.
- Truva carries a per condition assessment for 13,252 of its 20,242 ingredients, not all of them, so a product built mostly from ingredients outside that set comes back thinner than one built from common actives.
Where these Truva figures come from
- Truva states 500k+ products, and holds 20,242 ingredients of which 13,252 carry a per condition safety assessment, across 26,467 brands and 6 conditions. Ingredient and brand counts read off our own catalogue on 4 September 2026.See it on our comparison page
- Truva Pro is $29.99 once or $4.99 a month, with a free tier. Read off our own StoreKit configuration on 31 August 2026.See it on our comparison page