Is Bum Bum Cream safe during pregnancy? We read the label
No body we found has a rule on Bum Bum Cream in pregnancy, and the brand says it has not tested it for pregnancy. Here is what is in it, what the Truva app flags, and what is published.
Answers for 6 life stages11 sources, all linked4 min read
Sol de Janeiro
Brazilian Bum Bum Cream
How we checked the label
We compared the ingredient list in Truva’s catalogue with the list the brand publishes on 2 October 2026. They match apart from these small differences, none of them a flagged ingredient:
- The brand's list names 39 ingredients and our catalogue copy has 37. The two it leaves out are colourants, tin oxide and titanium dioxide, which come last on the brand's list. None of the four ingredients we flag is affected.
- The order differs slightly. On the brand's list fragrance is sixth and guarana twelfth; in our copy they are seventh and fifteenth. Every other ingredient on the brand's list appears in our copy.
- A few names are spelled differently (for example fragrance is written "Parfum (Fragrance)" and guarana has an accent), but they are the same ingredients.
- We checked each ingredient by hand and none is matched to the wrong one. All four flagged ingredients are on the brand's list and matched correctly.
What is in Bum Bum Cream?
Bum Bum Cream is a scented body cream from Sol de Janeiro, and most of its ingredients carry no flag in the Truva app. When your profile is set to pregnancy, four of them do.
Fragrance
Listed as Parfum (Fragrance) · sixth on the label
- What it’s for
- Scent. The brand says the cream uses its Cheirosa 62 fragrance. It does not list what is in the blend.
- What’s published
- The FDA says fragrance recipes are often kept as trade secrets. Some parts of a fragrance can cause allergic reactions in some people.
- For you
- That worry is about allergy, not pregnancy. Truva flags fragrance in pregnancy, when trying to conceive, and with PCOS.
Guarana seed extract
Listed as Paullinia Cupana (Guaraná) Seed Extract · twelfth on the label
- What it’s for
- Firming, by the brand’s account. The brand says its caffeine “helps stimulate circulation” to firm skin.
- What’s published
- The NHS lists guarana among sources of caffeine. Its advice in pregnancy is no more than 200mg of caffeine a day, from food, drink and supplements.
- For you
- Nothing we found covers caffeine on skin, or how much gets through. Truva flags guarana in pregnancy only.
Citral and coumarin
Listed as Citral, Coumarin · near the end of the label
- What it’s for
- The brand’s page does not say.
- What’s published
- The EU’s cosmetics safety committee (the SCCS) puts both on its list of well known skin allergens. Its opinion says nothing about pregnancy.
- For you
- Truva flags coumarin at every life stage. It flags citral in pregnancy and when trying to conceive.
So what is published here is about two things. One is skin allergy, which applies to anyone. The other is caffeine you eat or drink.
Is Bum Bum Cream safe while pregnant, breastfeeding, postpartum, trying to conceive, or with PCOS?
Bum Bum Cream gets the most flags in pregnancy, and at least one at every other stage. No body we found has published a rule on any of its ingredients after birth if you are not breastfeeding, when trying to conceive, or with PCOS.
Each row below shows what the app flags for that stage and what is published nearby. For every ingredient Truva rates in pregnancy, see the pregnancy ingredient list.
Pregnancy
fragrance, guarana seed extract, citral, coumarin
ACOG’s finding: under 200mg of caffeine a day does not appear to be a major factor in miscarriage. Europe’s medicines agency (the EMA) advises against guarana herbal medicines in pregnancy. Both are about what you swallow.
Breastfeeding
coumarin
Only coumarin is flagged, for skin allergy. Guarana is not flagged here. For caffeine you eat or drink, MotherToBaby notes a suggested limit of 300mg a day. The EMA advises against guarana medicines taken by mouth while breastfeeding.
Postpartum, not breastfeeding
coumarin
Only coumarin is flagged, as it is at every stage. The EU’s cosmetics safety committee calls it a well known skin allergen. That applies to anyone.
Trying to conceive
fragrance, citral, coumarin
These flags are Truva’s own call about the weeks before a pregnancy is known. Our guide to skincare to stop before trying to conceive covers fragrance at this stage.
PCOS
fragrance, coumarin
Fragrance and coumarin are flagged. What is published on both is about skin allergy, for anyone.
Not pregnant or breastfeeding
coumarin
Coumarin is flagged for everyone. The SCCS lists it, citral and three other scent chemicals on this label as well known skin allergens. To set this label beside another, use Compare.
Does it help with stretch marks?
ACOG, the NHS and a Cochrane review find little or no proof any cream prevents stretch marks. The AAD says maybe.
ACOG says there is no proof that any product sold to prevent stretch marks works. A heavy moisturiser may keep your skin soft, it says, but will not get rid of them. Our look at shea butter comes to the same answer.
The NHS says there is very little evidence that creams and lotions work. It says the best way to lower your chance of stretch marks is keeping a healthy weight, though it is not always possible to prevent them.
A Cochrane review looked at six trials with 800 pregnant women. It found no high quality evidence that anything put on the skin prevents them.
The AAD answers the same question with “Maybe”. It says researchers have found that products with centella or hyaluronic acid may help.
Bum Bum Cream has a form of hyaluronic acid (listed as Sodium Hyaluronate). It has no centella. No body we found has tested this cream for stretch marks.
Who should I ask?
The brand says to check with your health care provider if you are pregnant or breastfeeding. The AAD says to check with your doctor before treating stretch marks while pregnant or breastfeeding.
The AAD’s reason: some stretch mark products contain ingredients, such as retinol, that can harm your baby. Retinol is not on the Bum Bum Cream label. Take the label with you, since each flagged ingredient is named on it.
If your skin reacts where you used the cream, show the label to a doctor or pharmacist. That is our suggestion, not a published rule. It fits what is published about fragrance and skin allergy.
Where this came from
Every health claim on this page links to the body that published it. Nothing here comes from another blog.
Show all 11 sources
- Sol de JaneiroBrazilian Bum Bum CreamThe ingredient list, what the brand says its fragrance and guarana are for, and its statement that it has not tested the cream in pregnancy.
- American College of Obstetricians and GynecologistsSkin Conditions During PregnancyThat there is no proof any stretch mark product works, and a heavy moisturizer keeps skin soft but will not remove them. Reviewed November 2025.
- NHSStretch marksThat there is very little evidence creams and lotions prevent, reduce or remove stretch marks. Last reviewed 30 April 2024.
- CochraneTopical preparations for preventing stretch marks in pregnancyThat six trials with 800 women gave no high quality evidence that anything put on the skin prevents stretch marks in pregnancy.
- American Academy of DermatologyStretch marks: Why they appear and how to get rid of themThat prevention is a maybe, that centella or hyaluronic acid may help, and to check with your doctor first if pregnant or breastfeeding.
- American College of Obstetricians and GynecologistsModerate Caffeine Consumption During Pregnancy (Committee Opinion 462)The finding that under 200mg of caffeine a day, drunk or eaten, does not appear to be a major factor in miscarriage. Reaffirmed 2026.
- NHSFoods to avoid in pregnancyThe limit of 200mg of caffeine a day in pregnancy, from food, drink and supplements, and guarana on its list of caffeine sources.
- MotherToBaby, Organization of Teratology Information SpecialistsCaffeineThe suggestion to keep caffeine you eat or drink to 300mg a day or less while breastfeeding. Fact sheet dated 1 November 2025.
- European Medicines Agency, Committee on Herbal Medicinal ProductsDraft assessment report on Paullinia cupana Kunth ex H.B.K. var. sorbilis (Mart.) Ducke, semenAdvice not to use guarana herbal medicines, taken by mouth, in pregnancy or breastfeeding, because safety is not established. Draft dated 22 May 2012.
- U.S. Food and Drug AdministrationFragrances in CosmeticsWhy a label can just say fragrance (trade secrets), and that some fragrance parts can cause allergic reactions. Current as of 28 February 2022.
- EU Scientific Committee on Consumer SafetyOpinion on fragrance allergens in cosmetic products (SCCS/1459/11)That citral, coumarin and three other scent chemicals on this label are well known skin allergens. It does not mention pregnancy. Adopted June 2012.
Every link above was fetched and confirmed to resolve on .
Truva summarises published guidance from bodies including ACOG, the FDA, the EU SCCS and the Cosmetic Ingredient Review. It has no access to your medical history and it is not a substitute for your doctor, dermatologist or midwife. This post was written by the Truva team from the sources listed above. It has not been reviewed by a clinician, and nothing in it is a diagnosis or a prescription. If you are pregnant, breastfeeding or being treated for PCOS, take the ingredient list to the person looking after you.
The label in your hand, read against your situation.
Truva scans a product and answers for the profile you set: pregnancy, breastfeeding, postpartum, trying to conceive, PCOS, or general use. Every flag names the body it came from, so you can take it to a doctor or midwife rather than take it on trust.
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